How much does a custom website cost in Australia?
If you've asked for quotes and received anything from $500 to $50,000, you're not alone. Here's what Australian businesses actually pay for a custom website — and what you get at each level.
The short answer
For a professionally built, mobile-first business website in Australia, expect roughly:
- $2,000–$4,000 AUD — starter site, up to 5 pages, forms, basic SEO
- $4,500–$9,000 AUD — custom design, CMS, booking or quote flows
- $12,000–$22,000+ AUD — bespoke build with portals, payments, or integrations
At Huginn, USD packages convert roughly to these AUD ranges depending on scope and exchange rate. AUD pricing is available for Australian clients.
What drives the price up
- Number of pages and templates — a 5-page site is a different job to a 30-page site with multiple layouts
- Custom design — template customisation is cheaper than design from scratch
- Functionality — booking systems, member logins, e-commerce, CRM integrations
- Content — if you need copywriting, photography, or video production included
- Integrations — Stripe, Xero, HubSpot, proprietary APIs
What drives the price down
- You provide final copy and images
- Clear scope signed off before design starts
- Standard pages (home, services, about, contact) without custom apps
- Working with a lean studio instead of a full-service agency with account managers
Hidden costs to budget for
A website quote often doesn't include everything you'll pay for annually:
- Domain — ~$15–$40 AUD/year
- Hosting — $10–$50+/month depending on traffic and platform
- Care and maintenance — $150–$2,200 AUD/month for updates, security, and support
- SSL and email — often included, but verify
Templates vs custom builds
Squarespace, Wix, or a cheap WordPress theme might cost $500–$2,000 upfront. That works until you need something the platform doesn't support — custom workflows, speed, SEO control, or integrations. A custom build costs more initially but doesn't hit a ceiling when your business grows.
How to get an accurate quote
The fastest way to get a realistic number is a scoped site plan: a page list, feature list, timeline, and price range — before any design work starts. Huginn offers this free and without obligation.