SaaS landing page checklist: what to include before launch
A SaaS site isn't a brochure. It's part of your sales funnel. Before you launch, make sure these sections and flows are in place.
1. Hero that states the outcome
Lead with what the product does for the customer, not what it is. "ISO compliance software for audit-ready teams" beats "integrated management system platform." One primary CTA — start trial, book demo, or view pricing.
2. Who it's for
Spell out industries, company size, and use cases. Visitors should self-qualify in seconds. If you serve multiple segments, give each a clear path.
3. How it works
Three to five steps or a short product video. SaaS buyers need to understand the workflow before they sign up. Screenshots and annotated UI beat abstract icons.
4. Pricing
Tiered plans with clear feature differences. Show monthly and annual pricing if you offer both. Link each tier to checkout or trial — don't dead-end at "contact sales" unless that's intentional for enterprise.
5. Social proof
Logos, testimonials, case metrics, or compliance badges. B2B buyers look for evidence you serve businesses like theirs. Even one strong case study helps.
6. Trial or demo flow
Self-serve trial with minimal friction, or a demo request form connected to your CRM. Track conversions. Test the full flow before launch — form → email → CRM entry.
7. FAQ
Answer objections: pricing, data security, integrations, cancellation, support. Good for SEO and for buyers who scroll straight to the bottom.
8. Technical must-haves
- Fast mobile load time
- Analytics and conversion tracking on CTAs
- Structured data for rich search results
- Privacy policy and terms linked from footer and forms
- Stripe or billing integration tested end-to-end
Real example
Veridian IMS launched with six pricing tiers, Stripe checkout, a free trial, feature comparison tables, and sector-specific positioning — built to convert both self-serve and sales-assisted buyers.